The complexity of today’s digital advertising ecosystem requires real understanding about options that provide ROI for advertisers. The Hedlund Group works with niche media companies to simplify their ad options, package them in an easy-to-understand way and sell them successfully.
Email, social media, website. Videos, podcasts, display, pre-roll. Branded content, sponsorships, virtual events, whitepapers. Some, or all, of these channels combine for each client’s specific mix that The Hedlund Group sells.
Every advertising solution we sell falls under one of three functional categories.
what we sell ////////////
Brand advertising
Our media clients all offer multiple ways for advertisers to promote their brand image with strong creative presentation of their product benefits. ROI measurements for brand advertising usually revolves around the largest possible reach within a precisely targeted audience. And brand messaging always has more authority when presented in the context of the content our niche media experts provide.
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We make matches between advertisers, sponsors and audiences.
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Our team provides creative solutions for our publishers’ existing customers and new business prospects.
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what we sell ////////////
Direct Response Advertising
The ubiquitous nature of direct-to-consumer digital marketing options has empowered a growing number of businesses to reduce or abandon the use of distribution middlemen. All our media clients offer a variety of direct, call-to-action options, and the ROI is measured in immediate new prospects or sales.
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We help identify impactful advertising and sponsorship programs, price and package them for optimal sales results, and we follow a dedicated process to insure success.
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what we sell ////////////
Native Advertising
Otherwise known as branded content, this advertising format is the new currency for leading marketers. It promotes with education, speaks in the voice of the media host, and tells a story. Its value is compounded by the legitimacy of its presentation within a high context environment. Whether video, audio, text or graphics, content is delivered via all digital channels.
Meet our team
Clients
TN Marketing (TN) began creating digital membership communities in 2012. Their first community, Woodworkers Guild of America, launched with how-to tips and techniques video content along with a complementary email newsletter and social media support. The Hedlund Group (THG) was engaged to help create and sell advertising solutions and sponsorship packages, creating a new revenue stream for TN.
Eight years later, TN now operates 14 enthusiast communities that each deliver multiple marketing options developed and sold by THG. They include several branded content video formats; display banner and pre-roll advertising; dedicated and display email; social media video, text/graphics and livestreaming; virtual events and high engagement specialty promotions.
THG has grown the annual revenue associated with these marketing solutions to $1.5 million to date.
Craftsy was launched in 2011 with tech-heavy leadership and nearly $100 million in venture capital funding. It built a large audience by providing best-of-class instructional video content for a wide range of passion/craft categories - quilting, sewing, drawing, painting, cake decorating, cooking, photography, woodworking and more. Craftsy was sold to TN Marketing in 2020 and operates as a marquee membership brand within TN's portfolio of communities.
THG is responsible for developing advertiser and sponsor brand integration partnerships with Craftsy, delivering video content through email, website, and social media distribution channels.
Next Avenue is a website community that was launched in 2012 by Twin Cities PBS and serves the America’s rapidly growing audience of adults 50+. Next Avenue’s high quality journalism focuses on meeting the needs and unleashing the potential of Americans who are living longer, more robust lives than ever before.
THG sells content sponsorships, display advertising, social media and email solutions to appropriate partners looking to reach Next Avenue’s well educated audience. As a PBS product, Next Avenue is considered a thought leader in the aging sector, and it presents partner messages in a brand safe environment.
Twins Daily is an independent digital media publisher focusing on Major League Baseball and Minnesota Twins-specific content. The Hedlund Group has been working with Twins Daily since 2017. THG sells ads in their podcasts, events, and for their website.
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